Directory Marketing
Psychology Today Profile Checklist
Walk through every section of your Psychology Today profile with a 25-item checklist designed to lift inquiry conversion and reduce mismatched leads.
Psychology Today profile audit
Work through every section of your Psychology Today profile and check off what's already in place. Progress saves automatically to this browser.
Profile Basics
First-impression elements that make prospects stop scrolling.
A clear, well-lit photo that reflects your actual style—glasses or no glasses, casual or formal—matching how you will appear in session.
List your license type (LCSW, LMFT, Psy.D., LPC) and any certifications clients search for.
A short positioning statement that names who you help and how, e.g., "Helping anxious adults find steadier ground."
Two to three short paragraphs in plain language that include a clear call to action.
Confirm your license number and state are correct so prospects trust the listing.
Specialties & Issues
Searchability depends on specific, accurate specialty tags.
Pick "Anxiety," "OCD," and "Perinatal Mental Health" instead of generic "Mental Health" when accurate.
Prospects scan the first three tags—make sure they match the people you want to attract.
Update adult, teen, and child toggles so you are not flooded with off-niche inquiries.
Use niche-specific tags like "Burnout," "Perfectionism," or "High-achieving adults" when directories permit it.
Client Focus
Reduce mismatched inquiries by being clear about who you serve.
Make sure the session types you offer are turned on and clearly labeled.
List both options with state-by-state telehealth restrictions where applicable.
List English plus any additional languages and proficiency levels.
Only check faith-based tags if your practice genuinely integrates those perspectives.
Insurance & Fees
Pricing transparency drives qualified inquiries.
A clear per-session fee or range reduces sticker shock and filters for fit.
If you offer sliding scale, mention it. If not, explain your fee structure briefly.
Remove panels you no longer accept so prospects do not call expecting coverage.
If you offer superbills, say so. Many OON clients search specifically for this.
Session Details
Practical info that converts browsing into booking.
State whether sessions are 45, 50, or 60 minutes so clients know what to expect.
Most clients start weekly. Saying so helps them commit before the intake call.
Mention stairs, parking, ADA access, or telehealth-only status as relevant.
Approach & Style
Voice and clinical fit help prospects self-select.
A 2-3 sentence description of CBT, EMDR, IFS, or whatever you actually use—avoid jargon-only listings.
Prospects notice when bio and style descriptions contradict each other.
One line on what makes your practice different—values, focus, or special training.
Photo Quality
Photo quality is the single biggest predictor of profile click-through.
Prospects expect to recognize you at the consultation. Replace outdated photos promptly.
A neutral wall, soft bookshelf, or natural setting keeps focus on your face.
Window light or a soft ring light reads as more approachable than flash.
A relaxed smile and open posture outperform a stiff corporate pose in profile metrics.
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Open toolWhat this directory profile audit covers
Most therapists set up their Psychology Today profile once and never revisit it. The directories quietly change their ranking signals, and your own practice evolves. This checklist walks the seven sections that matter most—profile basics, specialties, client focus, fees, session details, approach, and photo quality—and tracks progress automatically in your browser.
Use it before a quarterly review, after any new training or credential, or whenever inquiry volume drops without an obvious cause.
Use it to catch problems like
- A photo that no longer matches how you appear in session.
- Specialty tags pulling in off-niche inquiries (or hiding you from the right ones).
- Insurance panels still listed that you no longer accept.
- A bio that reads like a CV instead of a clear positioning statement.
FAQ
Questions therapists ask before using this calculator
What is the single biggest driver of Psychology Today profile clicks?
Photo quality and headline clarity lead the list. Prospects scan photos first, then read the headline before deciding whether to click through. A warm, recent photo paired with a specific headline about who you help outperforms polished stock imagery every time.
How many specialties should a Psychology Today profile list?
List three to five specific specialties rather than ten vague ones. The first three tags appear before prospects click "show more," so make sure they match the clients you want to attract.
Should I list my session fee publicly?
Yes. Even a fee range ("$150-$200") reduces sticker shock and filters for fit. Profiles with clear pricing consistently see higher quality inquiries than those that hide fees behind a contact form.
How often should I review my Psychology Today profile?
Audit your profile every quarter. Update the photo, refresh the bio, and double-check license numbers, insurance panels, and any new specialties or populations you now serve.
Can I share my checklist progress with a coach or consultant?
The progress saves in your browser only. If you want to share, screenshot the completed list or copy the items you have finished into a message to your consultant or marketing support.