Content Marketing
Mental Health Social Media Calendar
Plan 30 days of ethical, on-brand content for your solo therapy practice with platform-aware prompts, content type filters, and a built-in scheduler.
Filters
Narrow the calendar by platform and content type. Click a day to mark it scheduled—your progress saves in this browser.
Platforms
Content types
30-day content calendar
Tap the check icon on any day to mark it scheduled. 0 of 30 days scheduled.
Share a behind-the-scenes look at your practice rhythms or schedule.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Prompt followers to share a small win from the week.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Curate three of your most-read posts into a "start here" carousel.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Separate a clinical term from its pop-culture shorthand.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Talk about how you handle compassion fatigue in your work.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Explain one anxiety symptom most clients do not recognize until it is named.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Share a behind-the-scenes look at your practice rhythms or schedule.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Prompt followers to share a small win from the week.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Curate three of your most-read posts into a "start here" carousel.
Hashtags: #communitysupport #mentalhealthawareness #therapyresources
Separate a clinical term from its pop-culture shorthand.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Talk about how you handle compassion fatigue in your work.
Hashtags: #communitysupport #mentalhealthawareness #therapyresources
Explain one anxiety symptom most clients do not recognize until it is named.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Share a behind-the-scenes look at your practice rhythms or schedule.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Prompt followers to share a small win from the week.
Hashtags: #communitysupport #mentalhealthawareness #therapyresources
Curate three of your most-read posts into a "start here" carousel.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Separate a clinical term from its pop-culture shorthand.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Talk about how you handle compassion fatigue in your work.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Explain one anxiety symptom most clients do not recognize until it is named.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Share a behind-the-scenes look at your practice rhythms or schedule.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Prompt followers to share a small win from the week.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Curate three of your most-read posts into a "start here" carousel.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Separate a clinical term from its pop-culture shorthand.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Talk about how you handle compassion fatigue in your work.
Hashtags: #communitysupport #mentalhealthawareness #therapyresources
Explain one anxiety symptom most clients do not recognize until it is named.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
Share a behind-the-scenes look at your practice rhythms or schedule.
Hashtags: #communitysupport #mentalhealthawareness #therapyresources
Prompt followers to share a small win from the week.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Curate three of your most-read posts into a "start here" carousel.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Separate a clinical term from its pop-culture shorthand.
Hashtags: #communitysupport #mentalhealthawareness #therapyresources
Talk about how you handle compassion fatigue in your work.
Hashtags: #mentalhealth #wellbeingatwork #leadershipwellbeing
Explain one anxiety symptom most clients do not recognize until it is named.
Hashtags: #therapyworks #mentalhealthmatters #anxietyrelief
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Open toolWhat this social media calendar handles
Most therapists know they should be posting but never feel like they have a plan. This calendar turns the next 30 days into a ready-to-fill grid of content prompts, organized by platform and content type, with caption starters and hashtag sets included.
Filter by where you actually post and what kind of content you want to lead with. Mark days scheduled as you batch content so posting becomes a quarterly project, not a daily scramble.
Use it to plan months like
- A quarterly editorial rhythm with one weekend of batch content creation.
- A platform mix that respects where your ideal clients actually scroll.
- A balanced blend of educational, engagement, and personal content.
- Hashtag and caption starters that respect ethics and confidentiality.
FAQ
Questions therapists ask before using this calculator
How often should a therapist post on social media?
Consistency beats frequency. Two to four posts per week across your chosen platform is enough to keep your audience engaged without burning out. Use the calendar to plan a month at a time so posting feels like an editorial rhythm instead of a daily scramble.
What kinds of posts work best for therapy practices?
Mix educational explainers with engagement questions, myth-busters, and behind-the-scenes personal posts. Audiences respond to clear, plain-language content that respects their autonomy and avoids diagnosing or promising outcomes.
Can therapists use hashtags and trends?
Yes, with care. Choose 3-5 relevant hashtags per post and skip trends that ask you to share clinical opinions publicly or that could compromise client confidentiality. Always include a soft disclaimer that your posts are educational, not therapy.
What should a therapist avoid posting?
Never share client stories, even anonymously in ways that could be identified. Avoid diagnostic language about public figures, polarizing political content, and any post that promises a cure or a specific outcome.
Does this calendar work for telehealth and in-person practices?
Yes. The prompts are written so solo telehealth practices, in-person group practices, and hybrid models can adapt them. Adjust the caption starters with your scheduling link or referral information before publishing.